Why we started

We built the dog gear we couldn't find.

Dear fellow dog people,

We started True American Pets because we love our dogs, we love our country, and we believe dogs helped build America, and still do.

They've stood beside farmers, soldiers, firefighters, families, workers and wanderers. They've guarded homes, crossed frontiers, comforted the lonely, served the brave, and made ordinary American lives better every day.

Some of the best Americans have four legs.

That's why Edition 01 starts with Sgt. Stubby: a stray found near Yale in 1917, taken to France, who served with the 102nd Infantry and became one of America's most beloved military dogs.

We're a small Long Beach, NY team building this brand with care, one product and one true story at a time. We believe patriotism can be classic, quality should be honest, and the story should always come first.

If the story isn't true, it doesn't ship.

Quietly proud,
The TAP Team · Long Beach, NY

A dog in the Liberty Plaid bandana collar on porch steps with its person

The dog counts in the headcount

Everything we make is for the family that sets out one more bowl than it has people. The walk starts on the porch and ends there too.

Labrador walking on a fall sidewalk in the Liberty Plaid bandana collar

Four prints

Liberty Plaid, Harvest Moon, The Homestead and Yuletide. Each one is a collar with the bandana sewn on, in small, medium and large.

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Brindle pit bull mix on a porch wearing the Sgt. Stubby stars-and-stripes bandana collar

A separate line

American Heroes tells one true story: Sgt. Stubby, the stray who went to the Western Front with the 102nd Infantry in 1918. It's the only place we fly the flag, and the rule is simple. If the story isn't true, it doesn't ship.

Read the story

Who we are

A real company, on a real street.

True American Pets is operated by Aeon Security LLC, 60-62 W Park Ave, Long Beach, NY 11561. Write to hello@trueamericanpets.com or call (516) 563-2604.

Springer spaniel on an autumn evening walk in The Homestead bandana collar

Every walk counts.

Even the short ones. Especially the short ones.

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